Useful, quality content that resonates with your audience is the beating heart of your marketing. Is your content currently working as hard as it can for your brand? The Bigger Boat is a creative content agency that prides itself on crafting compelling content for brands to demonstrate their expertise and authority in their industry, as well as establish trust and loyalty in their customers.
Why prioritise your brand’s content marketing?
A content marketing strategy is no longer a ‘nice to have’. It’s crucial to the success of all the other parts of your marketing and, ultimately, audience decision-making. Content marketing consists of quality, genuinely useful content that meets user intent – it considers your customer pain points and helps solve them. Put simply, your authoritative, expert content is a key driver of your search engine ranking and positions you as the go-to source of information among your audience. It’s about educating in the spaces you know your audience moves and interacts. And it’s a collaborative effort on the part of our writers, creative designers, SEO experts and marketing specialists to pull together campaigns and visually stunning content that impacts.
How we get your voice heard
It all starts with a deep dive into your brand and your customers – their customer journey, behaviour, intent and concerns. You need to be sure your content is relevant to your audience and cuts through the noise of the web. We take the results of audience research and combine with a content audit of your site, topic mapping and keyword research, competitor reviews, technical insights and data, and our detailed understanding of what’s hot in your industry right now. We then produce a content marketing strategy bursting with valuable, meaningful content to feature onsite and on other online and offline marketing channels. Whether your content marketing covers blogs, social media content or an interactive experience, or any other content mix, our writers deliver high-performing pieces aligned with your company objectives and your customers’ requirements.