What is a content audit?
A content audit is a process in which every piece of content on your website is reviewed and analysed with a view to improving upcoming months’ content production. The results of a content audit feed into your content strategy and inform your content plan.
Before carrying out a content audit, goals must be considered. It might be that a brand wants to improve SEO results or achieve increased audience engagement on social media, for example, and this will dictate which metrics to analyse. Content is eventually organised according to whether it needs rewriting, updating or removing altogether – and ultimately, you’re left with the next focus for content marketing activity and SEO activity.
If you don’t have the time or know-how in-house, we can conduct a content audit of your website, bearing in mind your business objectives, and make recommendations for your content strategy going forward.