There’s more to social than posting updates and boosting content.
Paid social channels such as Facebook and Instagram have superior audience targeting and data learning strategies. We utilise these to build campaigns that drive tangible results, for ecommerce and lead generation.
Paid social campaigns are performance-based and can deliver shorter-term results, while implementing a longer-term strategy using engaging social content. Paid campaigns have the advantage of being able to drive instant reach, while your organic social activity starts to gain traction.
We often work with clients to research their customer journey, to understand their ideal customer profile. We then conduct audience research to identify the best targeting options, to ensure the campaign achieves its objectives.
We focus on driving conversions, to deliver measurable results from your ad budget. It’s easy to drive awareness on social channels; the skill lies in building a campaign that prompts your target audience to take action. Whether that’s purchasing a product, requesting a quote or signing up to your email list.
We implement tracking on your website to build a picture of the existing audience. This can be used to effectively re-target your existing customers and remain in their field of view. We also leverage this data to build lookalike audiences to further scale your campaigns. This allows you to target a new audience of people who are likely to convert.
Great paid social campaigns require engaging ads and a great landing page experience. Our in-house team of designers are experts in creating assets that drive engagement and conversions.
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How to manage a social media crisis
Here, we discuss what a social media crisis is, best management practises, and why it’s important to inform your customers as humanly as possible.Read more
News and insights
Sprout's Social Media Trends for 2022 and Beyond: a closer look at the report
The team at Sprout Social has recently released its first ever The Sprout Social Index: Social Media Trends for the UK and Ireland.Read more