Creating a marketing strategy

We’re big believers in our ‘diagnose before we prescribe’ philosophy. So, we naturally live and breathe by this process. Before we get to work on any channel, we’ll effectively audit your existing marketing efforts to understand what you’re trying to achieve as a business, who you’re targeting, and where your biggest strengths, weaknesses, threats, and opportunities lie. This way, we can make sure we’re reaching the right people, in the right place, at the right time – using the right messaging throughout.

For example, if your business is gearing up to sell but your share of voice is diluted, you might want to build a strong profile through targeted PR. Or, if you’re laser-focused on leads, digital marketing and PPC might be better suited. Once we’ve investigated your market and existing approach, we’ll have a clearer picture of the right therapy for you. Then, once implemented, we’ll continually optimise and refine it to meet your needs as they evolve.

At the start of our relationship, we’ll establish which key performance indicators (KPIs) matter the most to your business – from share of voice and keyword ranking to website conversions and cost per lead – and prioritise them accordingly. The beauty of being an integrated agency is that we have a suite of services under one roof. So, if your needs (or your market’s) change, we can flex your budget to plug different approaches into your marketing strategy accordingly.

Absolutely. This is one of the key drivers of our Think Big! research and discovery workshop. By understanding exactly what your audience needs at different stages of the customer journey and investigating how your competitors are performing, we can identify which strategies are geared for the biggest success. And if something won’t move the needle, we won’t prescribe it.

Continuously. We’re not the type of agency to pull a tick-box list of deliverables together and be done with it. Prescribing your first marketing strategy is only the start of our journey together. Whether you’re communicating via a single channel or operating a multi-channel campaign, we’ll constantly monitor progress and tweak the dials as your challenges, objectives, and market change. This is part of our commitment to helping you reap maximum ROI from your investment.