Stakeholder research

While internal perspectives offer valuable context, stakeholders provide a more personal, nuanced, on-the-ground understanding of you and your market. With this direct window into the needs, perceptions, and motivations of your customers, you can ground your marketing strategy in real, lived experiences rather than relying on mere guesswork.

Through a collaboration of face-to-face interviews, video calls, and surveys, we capture a detailed understanding of both spoken and unspoken factors that influence audience behaviour. Interviews are great for deep, qualitative insights and uncovering cues that might not be caught through other methods, while surveys help to gather broader trends and quantitative data. Video calls strike a nice balance in between and offer the benefit of convenience. Ultimately, we choose the method based on the type of insight we’re looking for to make sure we extract the most value.

Like many things in marketing, there’s no one-size-fits-all approach – the number of ideal stakeholders will vary depending on the scope, complexity, and goals of your project. While a large pool of stakeholders can be resource intensive and difficult to digest, you equally need a strong enough spread to represent different roles and viewpoints. A diverse range is the ultimate priority. We find 10-15 people to be a good sweet spot.

A stakeholder refers to anyone with a vested interest in the outcomes of your marketing strategy. They’ll either influence your approach or be impacted by it. So, we’re talking internal teams, managers, and decision makers, as well as customers, partners, and even industry experts if it feels right. These people offer crucial insights and valuable perspectives that help shape a well-rounded, accurate understanding of your market and customer behaviours. They’ll give you the context you need to speak to real-world needs, create hard-hitting strategies, and drive measurable ROI.