activity sheets downloaded.
unique Instagram filter interactions.
We’ve worked with Little Tikes for years, having designed and built the brand’s award-winning website, and since continue to lead creative campaigns. As the government announced we’d be going into lockdown and closing schools in an attempt to manage the spread of coronavirus, this would inevitably mean pausing our summer plans for Little Tikes’ marketing and creative activity. Instead, the team at Little Tikes required content and inspiration on the site via a campaign that would help parents during a difficult time.
It would be the focus of a month-long campaign of fun activities and downloadable games so children could continue to ‘Play Big’ within the confines of their own home. The campaign needed to resonate with parents at a time when emotions were high and people fearful, as well as pitch Little Tikes as the ‘friend’ on hand with ideas to ensure children didn’t get bored and would continue their learning and developing.