Highlighting the emotional impact of Marshalls’ work.
Creative concept
Filmed footage
Asset creation
Content writing
Paid advertising

Established in the 1890s, Marshalls is a UK leader in hard landscaping solutions. Its products can be found in homes and gardens, and alongside some of the UK’s most famous landmarks. Marshalls has even paved every location on the Monopoly board! We were tasked with creating a campaign to demonstrate the emotional impact of Marshalls’ work on people’s lives.

The challenge

Marshalls wanted to boost brand equity and awareness by injecting emotion into the way its products and services are ‘Creating Better Spaces’ - from patios for family BBQs, to driveways on which young couples are handed the keys to their first home. With large growth over recent years, including investment in broadening its expertise and product areas, Marshalls was keen to engage B2B and B2C customers on an emotional level, demonstrating the impact their materials have on people’s lives.

The solution

Firstly, we created the ‘Marshalls moments’ concept by conducting research and crafting mood boards, creative concepts, headlines, and copy. Once refined to approval of the chosen route, we teamed up with Grit, a video production company, to film footage across three days and locations. 

This resulted in one ‘mega moment’ film and nine Marshalls Moments deliverables, including assets and videos for a landing page (desktop and mobile), email marketing campaigns, and paid advertising on social media platforms.

To complement the campaign, we formulated a paid advertising plan for both commercial and domestic audiences and wrote the ad content, as well as the copy for the landing page and emails.

The result is a moving, holistic campaign that communicates the real impact of Marshalls’ work. It’s not about paving slabs and jointing, it’s about how those products enable customers to make space for life’s important moments - big and small.

The films look brilliant, feedback from the whole team is positive and they’re very close to what we envisaged originally. Thank you.

Viki Harris

Head of brand communications, Marshalls

We loved working with the team at Marshalls on the Moments project. There were a lot of moving parts which all came together, resulting in a great campaign. The days out filming with Grit were long but it was fun meeting the actors, directing the scenes, and shooting the footage. We even managed to have a team BBQ on the last day in the sunshine! Then it was back to the office to start creating the movies, creating copy, choosing music, working on the emails and landing pages to pull everything together. We’re looking forward to seeing this campaign roll out in 2024 ahead of the landscaping season!

Emma Heslop

Operations director, The Bigger Boat

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