Visit Calderdale

An innovative mobile-friendly website to attract visitors to Calderdale.
CMS website
Front end
UI & UX design
Web development

Working in partnership with Calderdale Council and Visit England, Visit Calderdale is a fellow Yorkshire-based business on a mission to increase tourism and film-making in the local area. With the region constantly updating its events, attractions and activities for visitors, Visit Calderdale required a brand-new, mobile-optimised website to effectively communicate the brand and encourage more users to click through to partner and events websites.

Visit the website

The challenge

With more than 60% of Visit Calderdale’s traffic coming from mobile devices, creating an incredibly mobile-friendly website was crucial to ensuring the client’s objectives were surpassed.

In addition, the previous website’s content management system (CMS), Magento 1, was soon-to-be unsupported, requiring an efficient solution to enable the brand’s continued presence and success online.

Our solution

Our first step was choosing a new CMS before Magento 1 became unsupported. After discussions with the client, we decided WordPress was the best option, given its simple-to-use design and ability to manage an extensive list of blog articles. More importantly, we could also easily integrate the CMS with WooCommerce, which Visit Calderdale required to showcase the region’s ever-updating attractions and events.

We generally design mobile-first in order of smallest screens first. Prioritising design in this way allowed us to grasp any limitations of smaller viewports and ensure key elements of the website (predominantly for booking events and attractions) were perfectly displayed for any user on those screen sizes. It also gave us a chance to remove anything that wasn't particularly necessary for a seamless experience and navigation for a user.

increase in clicks to partner/event sites
increase in direct traffic YOY
increase in local business listing requests
increase in organic traffic YOY
I'm extremely happy with the outcome of Visit Calderdale’s new website. With visitor centres closing down throughout Calderdale, we knew the new website would become the central hub of information for the thousands of people who visit Calderdale each year. We have achieved this by enhancing the user experience both visually and from a customer journey point of view.

Izzy Massey

Account manager, Visit Calderdale

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Suite 7, The Watermill
Wheatley Park
Mirfield, West Yorkshire
WF14 8HE

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