Social media marketing.


Build brand awareness. Nurture relationships. Drive traffic to your website. Harness the power of social media marketing.


Are you starting the conversation on social media? If not, it’s likely your competitors are and you’re missing out on countless opportunities to connect with audiences via this extremely valuable channel.

Cultivate a voice for your brand. Build and nurture relationships. Share relevant content. Grow your online community. Become visible in your market… Social media marketing is one of the fastest-growing marketing channels available. Whether via Instagram, Facebook, Twitter or another platform, users are engaging with their favourite brands like never before – which is why it’s crucial businesses embrace it. That’s where your social marketing agency comes in.


Clear social strategy that’s brimming with creativity
There isn’t a one-size-fits-all strategy when building your online presence using this powerful tool. Each platform is growing and evolving at phenomenal speed. Any social agency worth its salt will tell you that getting to know your audiences and how they connect, as well as learning what type of content they consume and how they prefer to interact, is key.

Although it’s sometimes easy to jump straight in with social activity, we recommend taking time to understand your goals, identify your audience, agree on the right channels and set measurable targets beforehand. We can help you create a sound social strategy that combines organic and paid strategy so you can follow – and be followed by – the right people, increase engagement and become visible on the most relevant platforms for you.

Social media marketing services provided by our agency.


Take a look at some of our social media marketing projects.


FAQs


Social media marketing is the strategic management of social media platforms, including the creation and distribution of content – including videos, images and copy – to increase brand awareness, audience engagement and conversions.

Yes, social media marketing has become essential for almost all modern businesses. According to DataReportal, there are over 4.33 billion social media users around the world – over half the global adult population. In addition, over half of social browsers use social media to research brands. Consequently, if you’re not on social media, you’re missing out on a staggering number of potential leads.

This means it’s not enough to just sign up to all the major social media accounts and start posting. With so many other businesses utilising social media effectively, you need a strategy to stand out from the crowd and make sure your audience sees and engages with you.

This is a difficult question to answer without knowing the industry and audience of your business. LinkedIn and Facebook are generally assumed to be the place for businesses, but there are a host of other platforms that could be of more benefit, including YouTube, Twitter, Instagram, Pinterest and TikTok.

However, producing unique, platform-specific content for every channel is likely to take a lot of time and resources, without necessarily yielding the results to make it worth your while. The Bigger Boat approaches social media by assessing where your audience is and where you’re getting the most interest from before tailoring a strategy and creating content to get the most from those platforms.

There are two overarching types of social media marketing: organic and paid.

Organic social media marketing relies on a well-conceived strategy – determined after a social media audit to determine its current effectiveness – and incredible content to drive engagement and brand awareness naturally (or organically). This is generally the preferred way of improving a business’ social media performance long term.

Conversely, paid social media marketing utilises audience targeting and data learning strategies to get your content where it needs to be quickly. This incurs additional costs, which is why paid social is often used as a quick win solution while organic social starts to gain traction.

There are two overarching types of social media marketing: organic and paid.

Organic social media marketing relies on a well-conceived strategy – determined after a social media audit to determine its current effectiveness – and incredible content to drive engagement and brand awareness naturally (or organically). This is generally the preferred way of improving a business’ social media performance long term.

Conversely, paid social media marketing utilises audience targeting and data learning strategies to get your content where it needs to be quickly. This incurs additional costs, which is why paid social is often used as a quick win solution while organic social starts to gain traction.

Brands already onboard.